AICE Media Studies

Creative Critical Reflection 1. How does your product use or challenge conventions AND how does it represent social groups or issues? It shows how durable the build of the backpack is while still having a wide variety of colors. 2. How does you product engage with audiences AND how would it be distributed as a real media test I engages with a student audience and shows how unique the backpacks are. 3. How did your production skills develop through this project It made me look into more detail on scenes in movies and made me more selective on which angle is the best for the take that is being done. 4. How did you integrate technologies- software, hardware and online -in this project? I used iMovie's to edit the video and put the music in it and used my phone camera to record.

I slide down a hand rail. I do many takes of it. I grab my back pack. This took multiple takes because of the angle and the way I grab it. I walk down the stairs. I put the backpack on. I jump down the last two steps. I take multiple attempts. I get the right one. I ask someone to help. I have my Jan sport bag and he does too. I talk to him while walking down a hall. The scene ends. I walk out of a classroom. I show off my backpack. I end it by zooming into the logo.

I checked back on the editing. I made sure that the audio is synced. I did more fade out and better angles. I fixed the lighting . I made sure to get the determination when I jumped from 2 stairs to the bottom. I worked on the lighting because of the glare. Some shadows had to be taken out. the music to hype up the advertisement. I zoomed in on the actor more. I asked people to help me on the recording. I cut the failed clips out but kept the really good \ones. I fixed the eyes. I fixed the lighting. I fixed the background. I added logos. I emphasized on the logos. I added more sound effects. I used the backpack zipping as a sound effect. I showed how durable it was. I showed off the different colors. 

 When I finish recording I started editing little by little. I synced the music to the actions in the advertisement. I made clipped the scenes to make it look better. I made the audio better. I zoomed in on the actor more. I asked people to help me on the recording. I cut the failed clips out but kept the really good \ones. I used a lot of fade outs to make the scenes go by faster. I did the job well. I helpd o more sounds by adding in some special effects. I made sure to get the determination when I jumped from 2 stairs to the bottom. I worked on the lighting because of the glare. Some shadows had to be taken out. I used the music to hype up the advertisement. I added logos. I emphasized on the logos. I added more sound effects. I used the backpack zipping as a sound effect. I showed how durable it was. I showed off the different colors.

 I did more scenes for the advertisement including throwing it up in the air. I went to the store to see if i could find  other products to use for the advertisement. I asked other people to help. I went to building 17 to use the hallway to film. I walked down the hallway. I went to the field. I recorded myself running with the backpack then dropping it. I went to the gym. I dropped it down the stairs. I went to the office. I went to the bathroom. I went down a hall way. I turned left. I went to building 21. I went up the stairs. I walked down the stairs with a backpack. I went to talk to somebody down the hall to help me. I got hot. I finished my recording and helped other people. I helped them by grabbing the soccer ball. I helped them record. I let somebody borrow my backpack. I went back to class. I first went to the stairwell and recorded me going down the stairs and grabbing the backpack. I finished all my shots. I went back to class to start editing.

 I started by filming the first set on the stair well of our school by walking up the stairs zooming in on the backpacks showing off their colors and uses of it. I tried a bunch of takes on it doing the best we an with the angles but we weren't able to get a perfect one. I first went to the stairwell and recorded me going down the stairs and grabbing the backpack, I threw the backpack down the stairs and we recorded me walking with the backpack. I went to the field. I recorded myself throwing the backpack up in the air. I slid down the stairs. I threw a backpack down the stairs. I went to the bathroom. I went down a hall way. I turned left. I went to building 21. I went up the stairs. I walked down the stairs with a backpack. I went to talk to somebody down the hall to help me. I got hot. I finished my recording and helped other people. I helped them by grabbing the soccer ball. I helped them record. I let somebody borrow my backpack. I went back to class.