Research Blog

 I was looking at commercials from the company JanSport and found how they focus mainly on durability and design for common use. Our commercial is gonna show off the durability and the different designs of the backpacks. Another use is of the different angles seen in it including crop, tan, and tilt. They use an upbeat song to show how exciting the backpacks are and why you should get them. They also express the different types of edits and shots including, long shot, three shot, Close up, and extreme close up. There is also the use of skating and school supplies to show how accessible it is and the ease of access. They also relate it to freedom because of the backpacks simplistic design. 




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